Serving strategic, research-backed, profit-pumpin’ copy since 2020
Profitable
If that’s you, my results-driven copy blend was made for you!
You’re not afraid of a lil’ conversion copy and personality
You’re passionate about your offers and helping others
You’re genuinely a good human
This is for you, if:
Sammy Copy Has Been Trusted and Adored by Businesses Across Industries Like:
Performance & Coaching
Including a high-profile sports psychology consultant for the Seattle Seahawks and a relationship coach
Beauty & Lifestyle
Including a variety of beauty brands, an organic flour retailer, and an online wine subscription service
Business Development
Including an entrepreneurial community for women, PR coaches, an Instagram coach, evergreen coaches, website designers, and brand specialists
Health & Wellness
Including supplement brands, an EFT Tapping Practitioner, weight-loss coaches, a gamified fitness app, pain-management coaches, and online fitness coaches
Want to see some samples of my work? Click the button below to send me a request via email. I’ll then put together some custom samples just for you within 72 hours.
I’m damn proud to have helped grow e-commerce brands, high-ticket programs, courses and communities that are dedicated to improving lives – whether through health, fitness, beauty, or personal growth.
yes to custom samples!
How It Started
Think of it as a Mad Men reboot sans cigarettes, icky chauvinism and cringey sales strategies!
Fast forward to today, and it has been my absolute JOY to be the secret blend behind trust-building, high-converting & on-brand copy for all kinds of epic businesses.
Want to see how my services can help your business scale?
This victory sparked the birth of my copy studio in 2020.
I spent over a decade in sales for a global insurance company… And let me tell you, I know a thing or two about stiff, inauthentic and not overly effective messaging. Because that’s the kinda dry stuff the marketing department would hand us before major sales presentations…Until I decided it was time to put my marketing degree and persuasion skills to the test.
IN OTHER WORDS, I WENT ROGUE.
…And I went deeeep into the research to understand every nook and cranny of our prospect’s desires and problems…
...And then created my own sales presentation and “script”…
…full of messaging that was REAL, genuine and conversion-focused.
The result? It landed me the biggest sale in my insurance career. A whopping 3.2 million dollars!
(And our marketing team quickly adopted my approach)
That’s when I first truly experienced the selling power of strategic, research-backed and conversion-focused messaging…
click here!
In case you missed it,
The biggest data and research nerd you’ve (probably) ever met
Ellipses are my emotional support grammar
Apparently, I give “golden retriever energy” (but like, a 4 yo golden who knows it’s bad manners to lick faces)
I’m Sammy!
Me in a nutshell
Specializing in sales and marketing since 2008
Producing record-breaking results for cool humans since 2020
"Sammy is one of the best copywriters I've worked with! Her ability to dial in voice right away, write conversion copy that actually converts, and create strong copywriting assets from webinar registration emails to course sales emails and beyond—is really unmatched. We had incredible results from her email series and I highly recommend Sammy for any copywriting needs."
"copy that actually converts"
"pure genius!"
"Sammy's nailed the marketing & messaging for my coaching business. Her FB ads, sales pages, and email funnels have brought in serious sales and leads. She has my voice so dialed in that even my husband can't tell our writing apart. She ALWAYS over delivers... Plus, her emails are pure GENIUS!"
“Sammy is professional and timely - when she says something will be done by a certain date, it's done and done well. She is adaptable, energetic, smart, likable, confident, and easygoing.”
"adaptable, energetic, smart"
50 – 65% opt-in rates for free webinars and freebies. Yep, on cold traffic.
Recent client results I'm celebrating
MY CLIENT’S NEW BOOK LANDING THE AMAZON BESTSELLER HAT TRICK (ALL 3 CATEGORIES) WITHIN HOURS OF ITS LAUNCH
A RECORD-BREAKING LAUNCH IN TERMS OF COURSES SOLD
A SOLD-OUT VIP PACKAGE IN THE FIRST HOUR OF LAUNCHING TICKETS FOR AN IN-PERSON EVENT
this fitness coach hit two personal revenue records within one month of working together!
05 / Feedback drives growth
I welcome your feedback with relentless curiosity and a feverous desire to win with you. As one of my mentors would say, “copywriting is a feedback sport.” Preach.
01 / Mastery isn't a destination
It's a lifelong journey. After 10 years of working in sales and marketing and then another 4+ years as a direct response copywriter, I’m still just as hungry to learn and to be better for my clients.
02 / Deep Partnership
Set me loose in your Slack Channels, Notions, Motions, and Google Drives. Because partnership and going deep into your business is what it takes to win. And I’m here to win with you.
03 / Deadlines are Sacred
I don’t do missed deadlines. In the event of a major life disaster, I’ve got contingency plans on contingency plans because even the thought of missing a deadline gives me anxiety diarrhea a belly ache.
04 / Every detail matters
Hate the Oxford comma or never use the phrase ‘crushing it’? Noted and avoided. I document everything—from major strategies to casual comments—to ensure nothing gets overlooked or forgotten.
Winning is inevitable when good offers, good people, and damn good copy collide
Sammy Copy raises the standard with these anti-mediocrity values
But damn good copy does not happen by accident. It's guided by strategy, research, conversion principles & a refusal to settle for mediocrity.
Creep my Copy Lab
Over in the corner by the window is my cat, Phoebe. She'll continue snoozing there until I'm on a Zoom call, at which point she'll suddenly decide now’s the time to crawl all over me and my keyboard.
Meanwhile… my puppy, Rue, is probably somewhere chewing on wires or eating cat litter.
My mornings start with a tea, smoothie, and a gallon(ish) of water.
BREAKTHROUGH ADVERTISING, EUGENE SCHWARTZ
THE ADWEEK COPYWRITING HANDBOOK, JOSEPH SUGARMAN
HOW TO WRITE A GOOD ADVERTISEMENT, VICTOR O. SCHWAB
A TECHNIQUE FOR PRODUCING IDEAS, JAMES WEBB YOUNG
DECODING THE NEW CONSUMER MIND, KIT YARROW
THE ELEMENTS OF STYLE, WILLIAM STRUNK JR. AND E.B. WHITE
WRITING TOOLS, ROY PETER CLARK
ON WRITING WELL, WILLIAM ZINSSER
BUILDING A STORY BRAND, DONALD MILLER
THE COPYWRITER’S HANDBOOK, ROBERT W. BLY
WRITING DOWN THE BONES, NATALIE GOLDBERG
BIRD BY BIRD, ANNE LAMOTT
sammy copy favs
On the bookshelf
(The ones I’ve actually read that aren’t just collecting dust and good intentions)
BREAKTHROUGH ADVERTISING, EUGENE SCHWARTZ
The Adweek Copywriting Handbook, Joseph Sugarman
How to Write a Good Advertisement, Victor O. Schwab
A Technique for Producing Ideas, James Webb Young
Decoding the New Consumer Mind, Kit Yarrow
The Elements of Style, William Strunk JR. and E.B. White
Writing Tools, Roy Peter Clark
On Writing Well, William Zinsser
Building a Story Brand, Donald Miller
The Copywriter’s Handbook, Robert W. Bly
Writing Down the Bones, Natalie Goldberg
Bird by Bird, Anne Lamott
5-Minute Daily Writing Prompts by Tarn Wilson
The Halbert Copywriting Method Part III
Draft No. 4 On the Writing Process, John McPhee
And I’ve ALWAYS got a sci-fi, fantasy or post-apocalyptic book on the go! (I like to multi-task, okay?!)
What I’ve got currently loaded on the ol’ kindle:
Courses & Programs I've enjoyed
Copy Cure, Laura Belgray & Marie Forleo
The Comprehensive Copywriting Academy (Nicki Krawczyk)
Master of Headlines, Joanne Wiebe
A/B Testing for Copywriters, Joanne Wiebe
10x Emails, Joanne Wiebe
10x Facebook Ads, Joanne Wiebe
10x Sales Pages, Joanne Wiebe
10x Landing Pages, Joanne Wiebe
10x Launches, Joanne Wiebe
10x Funnels, Joanne Wiebe
Direct Response Copy Training, Copy Chief (Kevin Rogers)
Sales Page Academy, Dani Paige
Courses
programs
courses
Accelerator, Copy Chief (Kevin Rogers)
Fast Forward, Alen Sultanic
Copy Accelerator, Stefan Georgi
P.I.G. Method, Chris Haddad
Empire Engineering, Ry Schwartz
Copy Mentoring Sprint, Kim Schwalm
Email Copy Academy, Chris Orzechowski
Marketing Diploma, Nova Scotia Community College
Bachelor of Business Administration Degree, Mount Saint Vincent University
Programs
courses
programs
