the blog

Is your brand besties with your ideal buyer? Or target market… avatar…. customer persona… whatever name the kids are using these days to describe your best buyer… Let’s take a second to imagine two friends at brunch… Friend 1 – “I wish I were brave enough to start my own business. I see all these […]

(and what you can do about it) There’s a good chance your brand voice has been corrupted. Like when your aunt was visiting that one time, and she clicked on the big red button that said she won a free cruise (while she was using your laptop, of course,) and now you’re left with the […]

(AND HOW YOU CAN USE IT TO CONNECT WITH YOUR IDEAL BUYERS) I was really feeling my oats after writing the most hilarious email in the world.   Craving some immediate gratification, I sent a copy to my husband… impatiently waiting for some ooohs and ahhhs to follow.    (I’ve never learned how to live in a […]