Deliciously layered in conversion principles, research, and data-informed strategy. Steeped in your brand voice.
For brands that LOVE testing, optimizing, and sustainably scaling.
HOOK BRAINSTORMING SESSIONS
HEADLINES
BODY COPY
DESCRIPTION TEXT
PLACEMENT RECS
CREATIVE DIRECTION
MULTIPLE VARIATIONS
OPTIMIZATION
Turn skepticism into sales by positioning your offers in ways that soon-to-be buyers have never seen before – with baked-in “reasons to believe” throughout
Stop the scroll of your ideal buyers with eyeball-grabbing hooks and visuals
Hold attention with interesting, fast-faced copy that your prospects can’t help but guzzle down to the very last high-converting drop
PS – You’re my DREAM client if you understand the power of video ads, and you crave someone who can write scripts and help your team produce scroll-stopping, finger-clickin’ good video ads!
Ready to blast your ROAS to the moon?
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Ahhh… sit back and switch on the cruise control of marketing - driving your subscribers from strangers to happy, repeat buyers.
I’ll strategically map out and craft money-making email sequences dressed in your brand voice and designed to resonate with your unique readers.
MULTIPLE SUBJECT LINES TO TEST
INTEREST-KEEPING BODY COPY
BUTTON COPY
STRATEGIC INPUT
CREATIVE DIRECTION FOR VISUALS & DESIGN
Cart abandonment emails
Welcome sequences
Launch emails
interested in powerfully persuasive emails and sequences?
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Are you looking to optimize your existing messaging? I can review your current copy, and you’ll receive insightful reporting that targets opportunities to freshen up your messaging, as well as alternative suggestions you can use to test.
In addition to a comprehensive report, I will include a video of my review.
A 30-MIN KICK-OFF CALL
GOOGLE DOC WITH COMMENTS AND SUGGESTIONS
ALTERNATIVE COPY TO TEST
LOOM EXPLAINER VIDEO
EMAIL SUPPORT FOR 2 WEEKS
Opt-in pages
Sales pages
Website copy
Want me to optimize the sh*t out of your copy?
Emails
Facebook or Google ads
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Chemistry is super important to me, and I bet it's important to you too. So, let's jump on a casual 30-min call where we can BOTH make sure this is a fit that feels good and makes sense.
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Sammy literally lights up any room she enters. She is smart, genuine, fun and delivers 120% every time. She is not only great at copy and strategy, but also has the unique ability to create community and to bring people together for a common purpose. I loved having her on my team and could not recommend her enough.
“It’s always a gamble when you hire someone whose work will reflect your own, but Sammy’s approach and work really took that worry away. Her ads, emails, and sales letters created a seamless bridge to the sale. And my client LOVED the copy! Sammy is great at taking feedback and permanently incorporating it into her toolkit, and she never missed a deadline.”
“We hired Sammy to help us write emails for our podcast, Copy Chief Radio. It's clear her superpower is the enthusiasm and warmth she brings to each project. I also work with her in my Accelerator coaching group, and am always impressed with her dedication to the craft and pro-code – it makes her a great choice to work with.”
When you work with me, you get a step-by-step roadmap, complete with:
That way, you'll always know where we’re going, why we’re going there, and when we’re arriving.
This level of visibility gives my clients the confidence, reassurance and peace-of-mind that their copy is gettin’ done and it’s gettin’ done RIGHT.
Explore every ingredient, mechanism, process, feature, and benefit of your offers to pull out the juiciest ways to position them in a way that no one’s ever heard before
And my nerdy love for Google Sheets means every detail is tracked, strategized, and tailored to maximize your results.
I go DEEP into your business. We start with a kickoff call to zero in on your goals, your offers, and your business. And then I put on my finest *sleuthing slippers* and:
Pour over your testimonials and case studies
Dig into the minds of your ideal buyers to uncover their deepest desires, problems, and fears
Audit your competitors to identify gaps and opportunities to set your scale on fire (in the best kinda way)
Consume your social media posts, podcasts, and marketing assets and study ever nook and cranny of your brand voice and values
NEXT STEP
Now, I combine research, strategy, and sales psychology to produce profit-pumpin’ copy that sounds exactly like YOU.
This is where I put together the conversion puzzle pieces so that your copy grabs and holds the attention of your *soon-to-be* repeat buyers and methodically slides them forward from cold to hot and skeptical to sold.
NEXT STEP
You’ll also get creative direction, wireframing, and best practices for your implementation.
I recommend that we hop on a call after you’re up-to-speed on the copy, so we can really dive into any questions and revisions, but this is something we can do via Slack or email if that’s easier for you.
(Revisions are rarely requested, but they’re ALWAYS welcomed)
You’ll get a loom explainer video with your well-organized google doc, so you have full visibility into the research, strategy, and reasoning behind your messaging.
Expect copy that’s:
Polished
Proofed
Prime for Sales
NEXT STEP
Testing and data is my favorite part. As an add-on, you can get my strategic mind and eyes on live data – so I can read, interpret and course correct where necessary.
This is where we get to test new hooks, headlines, leads and other big needle-movers to maximize your results.
NEXT STEP
Are you ready to work with a copywriter who brings ease, expertise, and excitement to your projects?
get in touch
“Sammy’s copy leaps off the page and pulls you through a vibrant, emotional, and engaging experience leading you to an obvious next step of taking her call-to-action. Being able to deliver elite copywriting skills (clear, tight, persuasive, and personality-driven copy) while being a joy to work with truly sets her in a class of her own.”