THIS Email Nearly Ruined My Marriage

(AND HOW YOU CAN USE IT TO CONNECT WITH YOUR IDEAL BUYERS)

I was really feeling my oats after writing the most hilarious email in the world. 

 Craving some immediate gratification, I sent a copy to my husband… impatiently waiting for some ooohs and ahhhs to follow.  

 (I’ve never learned how to live in a world of realistic expectations. I married an engineer; he doesn’t do ‘ooohs and ahhhs’.)

 His engineer-ey response: “It’s good. Here’s an email that’s *actually* hilarious.”

Oof. 

That “actually” hit like a keyboard to the head. 

 Brb – gotta go eat a tub of ice cream and have a dramatic *tortured writer* moment. 

 *Types up the title of this blog post in a fit of rage*

Ahhh, that’s better. 

 Here’s the thing – after letting my HILARIOUS email rest for 24 hours, my fresh eyes could see it wasn’t all that funny. In fact, it was a pretty big dose of ‘trying too hard’ and choosing ‘clever over clear’. 

 But giving your copy some air before hitting ‘send’ is a story for another day.

 The worst (best) part? 

 The email he sent me was indeed *actually* funny.

 So… I’m deconstructing it for you today because I begrudgingly love it, and it has some perfect examples of how you can infuse your copy with personality.

 And personality-driven copy is just what you need to authentically connect with your ideal buyers and convert them into loyal customers. I’ll tell you why inside. 

Watch my video review of this hilarious email and whip up emails that are “actually funny” and convert like craaazy.

Xx Sammy

PS – My husband is a good man. A very honest, supportive, good man who helps me be my best self… and sometimes that *help* lands him in a beehive of emotions and insecurities. And someday, we’ll start a sitcom about it.

What did you think of this email?